Professional Excellence
Post-Graduate Diploma in Applied Marketing Leadership (PGD-AML)
Equips practitioners, managers, entrepreneurs, and career shifters with practical, future-ready marketing competencies to drive performance, growth, and career advancement.
What the PGD-AML validates
The PGD-AML is an advanced, three-tier upskilling pathway for RBP and RMP alumni, designed to strengthen strategic marketing, leadership, and workplace application.
- Validates practical marketing knowledge and competencies required to address real-world business, customer, and market challenges.
- Recognizes and develops the capabilities of practitioners, managers, entrepreneurs, and career shifters seeking professional growth and stronger marketing expertise.
- Focuses on current and emerging marketing practices that can be applied to business decision-making, market execution, customer engagement, and organizational growth.
Who it’s for
Eligibility
- Open to working professionals, marketing and sales practitioners, managers, supervisors, entrepreneurs, business owners, consultants, and career shifters seeking to develop or validate applied marketing competencies.
- A college degree may be preferred but is not necessarily required where relevant professional or business experience can demonstrate readiness.
- Pre-requisites may apply to advanced or specialized certification levels.
Why earn the PGD-AML
Key benefits
Validate practical expertise, strengthen professional credibility, address competency gaps, and develop future-ready capabilities.
Career and professional opportunities
Supports career advancement, expanded responsibilities, specialization, entrepreneurship, and transition into marketing-related roles.
Skills and capabilities gained
Strategic thinking, market analysis, customer and channel management, data-informed decision-making, execution, and contemporary marketing practices.
Employer and industry relevance
Provides evidence of applied competencies that organizations value in professionals responsible for customers, markets, brands, sales, and business growth.
Competencies validated
Strategic Marketing Application
Apply marketing frameworks to real business challenges and opportunities.
Market & Customer Analysis
Interpret customer, competitor, channel, and market information to support decisions.
Commercial Execution
Develop and execute relevant marketing, sales, customer, brand, and channel initiatives.
Data-Informed Decision-Making
Use insights and performance indicators to evaluate options and recommend actions.
Problem-Solving & Strategic Thinking
Diagnose marketing and business challenges and formulate actionable solutions.
Future-Ready Marketing Practice
Adapt to emerging technologies, changing customer behavior, and evolving market environments.
Three progressive tiers
Tier 1: Alumni Refresh
Six core badges. Completion awards 6 core badges and a micro-certificate.
- Marketing Management Foundations
- Brand Management & Product Life Cycle
- Digital/E-Marketing
- Integrated Marketing Communications & Campaign Planning
- Sales & Sales Management Essentials
- Marketing Analytics
Tier 2: Specialization
One or more specialization micro-certificates, including:
- Key Accounts Management
- Service Marketing & Experience Design
Tier 3: Diploma Capstone
An 8-10 week workplace-applied project, followed by a panel review by JA + CertifyPro assessors, covering:
- Situation analysis
- Growth strategy
- KPI tree and ROI logic
- Execution planning and governance
Successful completion leads to the Post-Graduate Diploma in Applied Marketing Leadership.
What you need to complete
Tier 1: Alumni Refresh
Complete the six core badges and earn the micro-certificate.
Tier 2: Specialization
Complete one specialization (Standard Path) or three (Advanced Path).
Tier 3: Diploma Capstone
Complete the 8-10 week workplace-applied project and its panel review by JA + CertifyPro assessors.
Result: the Post-Graduate Diploma in Applied Marketing Leadership (PGD-AML). JA × CertifyPro credentials recognize competencies earned at the time of completion and do not expire unless otherwise specified.
How competence is assessed
- Competency-based assessments, application activities, performance tasks, and/or required capstone outputs.
- The Diploma Capstone, followed by a panel review by JA + CertifyPro assessors.
Detailed assessment information (number of questions or tasks, assessment type, duration, passing score, and retake rules) will be announced.
Fees
Standard Path
₱58,000All-in: 6 core badges, 1 specialization, Diploma Capstone.
Advanced Path
₱65,000All-in: 6 core badges, 3 specializations, Diploma Capstone.
Fees are inclusive of materials, assessments, and digital badges. Registration and payment process: to be announced.
Questions about the PGD-AML?
Registration details and important dates for this track will be announced. Until then, the program team can answer your questions.
To be announced
- Registration process and payment
- Important dates and cohort schedule
- Assessment details: number of items, duration, passing score, retake rules
- Certificate, digital badge, and verification details