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Educator Excellence

Certified Marketing Educator (CME)

Empowers educators and academic leaders with industry-relevant marketing knowledge and applied learning approaches to strengthen teaching practice and bridge the gap between academe and industry.

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What the CME validates

The CME pathway is designed for marketing professors and educators who want to strengthen their teaching relevance through updated marketing knowledge, industry applications, and practical case-based learning.

  • Validates an educator’s ability to integrate contemporary marketing concepts, industry practices, and applied learning approaches into teaching and curriculum delivery.
  • Strengthens the professional capabilities of marketing educators and supports more relevant, practice-oriented learning experiences.
  • Bridges academe and industry by helping educators align classroom instruction with evolving marketing practices, tools, and workplace expectations.

Who it’s for

  • SHS teachers
  • Professors
  • Faculty
  • Academic leaders

Eligibility

  • Open to Senior High School teachers, college/university faculty, professors, program coordinators, academic administrators, and other education professionals teaching or supporting business, marketing, entrepreneurship, or related disciplines.
  • A relevant academic background or teaching experience is recommended.
  • No prior professional marketing certification is required, unless specified for an advanced certification level.

Why earn the CME

  • Key benefits

    Strengthen teaching credibility, update marketing expertise, enrich classroom delivery, and gain recognition for industry-aligned competencies.

  • Career and professional opportunities

    Supports professional development for SHS teachers, faculty members, professors, program coordinators, and academic leaders.

  • Skills and capabilities gained

    Applied marketing knowledge, industry integration, case-based teaching, contemporary frameworks, and practice-oriented learning design.

  • Employer and industry relevance

    Helps educators prepare learners for current workplace expectations by bringing relevant industry practices and applications into the classroom.

Competencies validated

  • Industry-Aligned Marketing Knowledge

    Interpret and communicate contemporary marketing concepts, frameworks, and practices.

  • Applied Teaching & Learning

    Translate marketing theory into cases, simulations, projects, and workplace-relevant learning experiences.

  • Curriculum-Industry Integration

    Connect course content and learning outcomes with current industry expectations.

  • Marketing Analysis & Decision-Making

    Apply marketing frameworks to analyze real-world business and market situations.

  • Future-Ready Teaching Practice

    Integrate emerging trends, technologies, data, and evolving marketing practices into instruction.

Six core micro-credentials, one elective, and a capstone

Core micro-credentials

All six are required.

  • Marketing Management FoundationsTeachability and updated frameworks
  • Brand Management and Product Life CycleCase teaching applications
  • Advertising and Integrated Marketing CommunicationsIMC planning and execution
  • E-Marketing | Digital and ContentModern platform and digital marketing literacy
  • Sales and Sales Management EssentialsSales strategy and performance
  • Marketing AnalyticsApplied analytics and assessment integration

Elective

Choose one.

  • Key Accounts Management
  • Services Marketing and Experience Design
  • Trade Marketing and Perfect Store Execution

AI in Marketing is planned for 2027.

Professor Capstone

Submit one revised syllabus or a two-week teaching module containing:

  • Learning outcomes
  • A case discussion guide
  • A grading rubric
  • An applied student activity

The pathway combines industry-aligned curriculum, practical case-based learning, professional development/CPD alignment, and future-ready marketing education.

What you need to complete

  1. Complete the six required core micro-credentials

    From Marketing Management Foundations through Marketing Analytics.

  2. Complete one elective

    Key Accounts Management, Services Marketing and Experience Design, or Trade Marketing and Perfect Store Execution.

  3. Complete the Professor Capstone

    One revised syllabus or a two-week teaching module with learning outcomes, a case discussion guide, a grading rubric, and an applied student activity.

Result: the Certified Marketing Educator (CME) certificate. JA × CertifyPro credentials recognize competencies earned at the time of completion and do not expire unless otherwise specified.

How competence is assessed

  • Competency-based assessments, application activities, performance tasks, and/or required capstone outputs.
  • The Professor Capstone: one revised syllabus or a two-week teaching module.

Detailed assessment information (number of questions or tasks, assessment type, duration, passing score, and retake rules) will be announced.

Fees

  • Suggested fee, per professor

    ₱24,000

    All-in, covering the six core badges and the CME certificate.

Registration and payment process: to be announced.

Questions about the CME?

Registration details and important dates for this track will be announced. Until then, the program team can answer your questions.

Email the program team

To be announced

  • Registration process and payment
  • Important dates and cohort schedule
  • Assessment details: number of items, duration, passing score, retake rules
  • Certificate, digital badge, and verification details

Program team