Marketing Micro-Credentialing Program
Industry-relevant, competency-based micro-credentials that bridge education and employment, from JA Philippines and CertifyPro.
Essential information
Three tracks, three audiences
Dedicated tracks for educators and academic leaders, working professionals and entrepreneurs, and students and young professionals.
Six core marketing modules
From Marketing Management Foundations to Marketing Analytics, with electives or specializations where applicable.
Primarily online
Self-paced modules, instructor-led online sessions, and applied work, with an onsite Graduation Day.
Credentials that last
JA × CertifyPro credentials recognize competencies earned at the time of completion and do not expire unless otherwise specified.
Compare the tracks
Educator Excellence
Track 1 · Certified Marketing Educator (CME)
Empowers educators and academic leaders with industry-relevant marketing knowledge and applied learning approaches to strengthen teaching practice and bridge the gap between academe and industry.
- For
- SHS teachers, professors, faculty, academic leaders
- Structure
- 6 core micro-credentials, 1 elective, and a Professor Capstone
- Fees
- ₱24,000 suggested fee per professor, all-in
Professional Excellence
Track 2 · Post-Graduate Diploma in Applied Marketing Leadership (PGD-AML)
Equips practitioners, managers, entrepreneurs, and career shifters with practical, future-ready marketing competencies to drive performance, growth, and career advancement.
- For
- Practitioners, managers, entrepreneurs, career shifters
- Structure
- 3 progressive tiers: core badges, specialization, Diploma Capstone
- Fees
- ₱58,000 (Standard Path) or ₱65,000 (Advanced Path), all-in
Future Marketer
Track 3 · Marketing Practitioner Micro-Certificate (MPMC)
Prepares students, graduating learners, and young professionals with career-ready marketing capabilities, practical skills, and industry perspectives to confidently transition from learning to the workplace.
- For
- College/graduating students and young professionals
- Structure
- 3 stackable bundles of 3, 4, or 6 digital badges
- Fees
- ₱6,500 to ₱12,500, one-time per bundle
Uniting industry and academe to build future-ready marketing professionals.
The JA Philippines × CertifyPro partnership brings together the complementary strengths of education and industry. JA Philippines contributes its extensive academic network, learner engagement expertise, and commitment to work readiness, while CertifyPro provides industry-aligned curriculum development, professional expertise, competency assessment, and credentialing.
Shared mission: to empower learners through industry-relevant, competency-based micro-credentials that bridge education and employment.
Program objectives
- Relevant and future-focused learning.
- Recognized and stackable credentials.
- Stronger pathways from classroom learning to professional practice.
- Industry-ready graduates and professionals who are equipped, credentialed, and prepared to contribute meaningfully to organizations and the evolving world of work.
Key benefits
Industry-aligned competencies
Curriculum and assessment aligned with current industry practices and workplace expectations.
Future-ready skills
Current and emerging marketing practices, technologies, and data-informed decision-making.
Recognized digital credentials
Recognized, stackable digital badges and credentials that showcase what you know and can do.
Experiential and practical learning
Cases, projects, simulations, and capstone outputs grounded in real-world applications.
Lifelong learning pathways
Build on each achievement through additional badges, specializations, and advanced learning pathways.
How it works: the CAPE Journey
The CAPE Journey is the learner’s progression through the program, from selecting the right pathway to building capabilities, demonstrating competence, and advancing through stackable credentials and continuing professional development.
- C
Choose your pathway
Select the micro-credential, learning pathway, or specialization that best aligns with your academic, professional, or career development goals.
- A
Acquire knowledge and capability
Build relevant knowledge, practical skills, and professional capabilities through structured, industry-informed learning experiences designed around real-world applications.
- P
Prove your competence
Demonstrate what you know and what you can do through competency-based assessments, application activities, performance tasks, and/or required capstone outputs.
- E
Elevate your potential
Earn the corresponding credential or recognition upon successful completion of program requirements, and build on your achievement through additional badges, specializations, and advanced learning pathways.
Choose your path. Acquire capability. Prove your competence. Elevate your potential.
How you learn
Self-paced learning
Participants complete designated modules, learning materials, and activities within the prescribed program period.
Instructor-led online sessions
Selected sessions are facilitated virtually by industry practitioners, subject-matter experts, and faculty.
Digital learning platform / LMS
Learning resources, assessments, submissions, announcements, and other program requirements are managed through the designated online platform.
Applied learning and assessment
Participants complete practical outputs, cases, projects, or capstone requirements appropriate to their chosen track.
Onsite Graduation Day
Face-to-face participation is reserved for the identified Graduation Day, to formally recognize successful program completers and credential earners.
Questions about the program?
Registration details, important dates, and assessment information will be announced. Until then, the program team can answer your questions.
To be announced
- Registration process and payment
- Important dates and cohort schedule
- Assessment details: number of items, duration, passing score, retake rules
- Certificate, digital badge, and verification details