JA Philippines · Certification

Registered Marketing Professional ^®

An examination built by industry practitioners to raise the bar of excellence among marketing students — and to prove your skills to the companies hiring them.

Background & rationale

Why the program exists.

The RMP Certification Program was conceptualized to fill the need for skilled marketing graduates. Companies feel that the skill level of marketing students has gone down and that they need a certification program that will ensure that who they are hiring have the necessary skills to do the job.

The program aims to help companies find the right people, regardless of school affiliations, which is often the criterion used in hiring new graduates. It also hopes to guide schools on what skills are currently in demand in the field and make the necessary changes in their curriculum.

More importantly, it aims to raise the bar of excellence among marketing students and to help them regain the confidence of the corporate field. It also hopes to identify problem areas in their skill levels and knowledge, which they can use to improve themselves and, in turn, increase their employability.

The examination

RMP Certification Program

The RMP Certification Program is a certification examination developed by top industry practitioners and reputable academic partners, Pearson Higher Education and McGraw-Hill Education. It measures marketing students’ knowledge, analytical skills, creativity, and problem-solving ability through a theoretical exam and case analysis.

Six subject areas

Marketing Management
Sales & Sales Management
Services Marketing
Advertising: Integrated Marketing Communication
Brand Management
E-Marketing

Who should take it: The RMP Certification Examination is open to all graduating Marketing students of different colleges and universities. Entry-level marketing professionals and graduating business students who want to specialize in Marketing may also take the exam.

Benefits

There are huge benefits to getting an RMP Certification.

A title to your name

It puts a title to your name, “Registered Marketing Professional.” The title gives you an edge when applying in companies.
Proof of competency

Taking and passing the examination demonstrates your competency level in marketing to prospective employers, and gives you insights into your own skill levels.
Confidence in your skill set

Taking the RMP builds your confidence, as the examination allows you to know what your skill sets are and which areas you should improve on.
A hiring partner

The program has a hiring partner, Q2 HR Solutions, that helps those in the program get hired.