Junior Achievement Program in the Philippines.

Junior Achievement was introduced in the Philippines in 1967 and the Junior Achievement of the Philippines, Inc. was formally organized in 1969.

This non-stock, non-profit organization, which serves as administrator of the Junior Achievement program in the country, enjoys the support of the country’s top multinational companies, both local and foreign. To date, JA has engaged more or less 50,000 students from Metro Manila schools in the art of running mini-companies.

Awards and Recognition

Our Mission

Inspire and prepare young people to succeed in a global economy.

Our Vision

JA Philippines will develop future business leaders.

in partnership with educational institutions, inspiring and equipping students to understand business, economics and entrepreneurship.

Our Values.

Junior achievement’s purpose is to inspire and prepare young people to succeed in a global economy.

  • Belief in the boundless potential of young people

  • Commitment to the principles of economics and entrepreneurship

  • Respect for the talent, creativity, perspectives, and backgrounds of all individuals

  • Conviction in the education and motivational impact of relevant, hands-on learning

  • Belief in the power of partnership and collaboration

Our Formula.

JA serves as the nexus between the private sector, public sector and young people. Our work in youth economic development centers on the three pillars of financial literacy, work readiness and entrepreneurship. Through our programs, we aim to broaden employment possibilities and create transformational changes in the young people we reach. This transformation can take many shapes from building self-confidence all the way to enterprise creation.

JA Worldwide has reached more than 100 million young people over 92 years. Through more than 470,000 volunteers, we reach 10.2 million youth annually across 121 countries.

JA Worldwide is headquartered in Boston, Massachusetts, United States, and is responsible for six regional operating centres (ROCs): JA Africa, JA Americas, JA Asia Pacific, JA-YE Europe, INJAZ Al-Arab in the Middle East and North Africa region and Junior Achievement USA. The ROCs foster the global 121 country network, facilitate the sharing of best practices among the country operations and ensure greater impact for the more than 10 million youth served annually.

As advisers, volunteers impart “practical” knowledge to students as a complement to the “theoretical” knowledge being taught in the classroom environment. Advisers share their expertise in the fields of management, finance, production, and marketing. These lessons provide young Filipinos with practical, engaging, and informative activities that educate them about business and economics, and help prepare them for fulfilling careers and contributions to society.

Ultimately, it is not only the students who benefit from this program. Member companies also benefit as their personnel are exposed to a teaching-learning environment wherein knowledge is increased and “people” skills are developed. Because of the interaction that teaching commands, important skills, such as leadership and communication are improved which in turn contribute to the advisors overall versatility

JA Philippines facilitates the learning environment by providing advisors and students with meeting rooms and JA program manuals that inform and guide discussions in the right direction. JA Philippines also conducts seminars and orientation programs which prepare advisors for the demands of the various programs. Currently, JA Philippines offers two programs, the Mini-Company and the Applied Economics program. These programs build on what has worked in the past for JA and what continues to work successfully throughout the world through JAW.

The Mini-Company Program helps young Filipinos appreciate and understand better the role of business in the society by allowing them to organize and operate an actual business enterprise. For a ten-month period 3rd and 4th year students from various colleges organize and operate their own mini-company and go through the different steps involved in setting up and closing a company. These steps include capitalization, registration, corporate visioning, election of directors and officers, research and product development, manufacturing, marketing, maintaining a financial record system, preparing of an annual report, distribution of wages and salaries, dealing with taxes, and eventual liquidation of the company. Students assume leadership roles in their companies and perform all functions of business. Each company is guided by 3 advisors (production advisor, finance advisor, and marketing advisor) who in turn are guided by the JA program manual and by their personal knowledge and experiences in the field of business. Through this hands-on approach, students not only learn how businesses function, they also learn about the structure of the Philippines’s free enterprise system and the benefits it provides. Students are left with the valuable skills of critical thinking, leadership, motivation, and application of economic theories to real life business decisions.

Since its introduction in 1969, 25,000 students have graduated from the Mini-Company Program. At the end of each year, the mini-company program is culminated by the Awards Night wherein student-achievers and advisers are recognized for their exemplary performances.

Corporate Partners:

JA Adminstrative Staff.

Dominic Scott
Executive Director



Krishna Alejandrino is presently the Executive Director of the JA Philippines. He has held this position for the last 10 years and continues to serve as the over-all head of the operations, including training and development, business planning, financial management, and marketing of the organization to top corporations and industry organizations in the Philippines and abroad inspiring young people to value entrepreneurship. JA Philippines is part of JA Worldwide which ranks as one of the top 7 non-government organizations around the world.

He holds a Master’s Degree in Marketing with an emphasis on Market Research from the Pontifical and Royal University of Santo Tomas and graduated Cum Laude in 2003. read more.

Paula Patrice Dela Cruz

Program Manager

is the Project Manager handling Elementary, Secondary and Tertiary Education of Junior Achievement of the Philippines. She’s responsible for project implementation of JA Programs.

Michelle Monteroso

Accounting Head

is the Accounting Assistant/Office Admin of Junior Achievement of the Philippines. She’s responsible for updating the program budget, processing cash requests, and checking liquidations submitted by the team.

Kim Verly Hondante

Logistic Head

is the Logistics Head of Junior Achievement of the Philippines Inc.

Admin Staff & Coordinators.

Asemae A. Esquillo

Accounting Assistant

Tricia Jimenez

Project Coordinator – Secondary Education

Ricsha Peralta

Project Coordinator Secondary Education

Aleakim Arroyo

Project Coordinator Secondary Education

Glyzel Abalo

Project Coordinator Tertiary Education

Kissette Petiza

Project Coordinator Tertiary Education

Regine Penaflor, RMP

JA PH Alumni Leader and JA MarketPlace Coordinator

Creative Partners & Marketing Consultant

Gianne Hinolan


Sheena Lee Palad


Neo Rivera


Hector Angeles