FedEx/JA International Trade Challenge

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FedEx/JA International Trade Challenge2019-03-30T04:58:59+00:00
FedEx/JA International Trade Challenge

JA Worldwide® gratefully acknowledges FedEx Express, a subsidiary of FedEx Corporation and the world’s largest express transportation company, for its dedication to the development and implementation of the International Trade Challenge. This program is designed to engage young people from nine countries through the creation of international entry-strategy plans and, ultimately, competition. Through the International Trade Challenge, students will work in teams to create international entry-strategy plans for a variety of products. Winners from participating countries will have the opportunity to travel to different host countries each year and compete with other winning teams from the Asia-Pacific region. The JA host country for 2014 is Hong Kong.

Students will gain firsthand experience of world trade; enhance their knowledge of product distribution, promotion, and sales; and develop traits of competition, teamwork, risk-taking, and self-confidence. This involvement brings heightened awareness about the rewards and benefits of business and entrepreneurship education as an avenue for helping today’s youth achieve their fullest potential and prepares them to become tomorrow’s leaders in our global society.

International Trade Challenge Program Overview

Working in groups, students develop an entry strategy to sell a specific product in a
foreign country. To ensure students are successful in the competition, the program provides volunteers with teaching materials on such topics as:

  • Creating Expectations
  • Teaching Strategies
  • Managing the Students
  • Program Introduction
  • Product Analysis Brainstorming Activity
  • Market-Entry Strategy Activity
  • Market Entry Strategy Tips
  • Target Market
  • Product
  • Product Distribution
  • Pricing
  • Marketing
  • Scoring Rubric

Following participation in the program, students will be able to:

  • Define and understand the concept of international trade.
  • Research and synthesize information to create a market-entry strategy plan for a specific country.
  • Be eligible to enter their country’s FedEx/Junior Achievement International Trade Challenge.

Who is eligible to participate in the Asia/Pacific Regional 2014 FedEx/Junior Achievement International Trade Challenge?

Eligibility is limited to student teams from Hong Kong, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, and Vietnam that have been declared winners in their local International Trade Challenge Workshops during 2014 – 2015 academic year. Each country is limited to sending three teams of two students each.


The local JA office of each of the target market Member Offices is eligible to register three teams of two students each. Registration will open on June 2014. The registration link will be provided to all participating JA Member Offices to facilitate registration of teams.

Regional Event

The following expenses will be covered for the three top winning teams (limited of two students each) one chaperone, and the Executive Director for each participating country:

  • Airfare for economy travel to and from the competition in Hong Kong.
  • Accommodations (double occupancy for adults, double/triple occupancy for students) during the competition
  • All meals while at the competition
  • All expenses for planned excursions related to competition attendance


The 2014 FedEx Express/Junior Achievement International Trade Challenge will award prizes of $4,000 each to the first-place team, $3,000 each to the second-place team, and $2,000 each to the third-place team.